Lindner Quality Socks

Earliest Logo Example 1970s Earliest Logo Example 1970s

These socks were recently given to us by Uwe Lindner, whose grandmother, Johanne, received them from Andrew’s grandmother, Elly, in the late 70s. This was the first time we had ever seen this old version of our logo, and the meaning behind the three Ls. “Langläufer leben länger”, meaning “Cross-country skiiers live longer”
Neumarkt Factory Logo Sign Neumarkt Factory Logo Sign

Purpose-built factory in Neumarkt, Bavaria which was operated by brothers Reinhard and Wilfred Lindner through the late 60s, 70s and 80s.
Wilf's Old Business Cards Square 1980s Wilf's Old Business Cards Square 1980s

Wilfred’s 1980s business cards
Wilf's Old Business Cards 2 Square 1980s Wilf's Old Business Cards 2 Square 1980s

Wilfred’s 1980s business cards
Neumarkt Factory Tennis Socks 1980s Back Neumarkt Factory Tennis Socks 1980s Back

Sports Hosiery was a focus of Lindner Strumpffabrik in Neumarkt
Neumarkt Factory Tennis Socks 1980s Front Neumarkt Factory Tennis Socks 1980s Front

Sports Hosiery was a focus of Lindner Strumpffabrik in Neumarkt
Lindner Goulburn Factory Footy Socks Old Wrap Label late 1980s and early 1990s Lindner Goulburn Factory Footy Socks Old Wrap Label late 1980s and early 1990s

Moving to Australia, Lindner Socks still knitted sports socks, but also began to make comfortable and durable work socks from merino wool. Labelling reflected the new start in Oz, with a green and gold combo.
Wilfred at Goulburn Factory 1989 Logo Sign Wilfred at Goulburn Factory 1989 Logo Sign

Goulburn was the perfect cooler climate town located right in the middle of wool-growing country. Classic German logo lives on in Australia
Wilfred and Gisela Lindner Goulburn Factory 1988 Wilfred and Gisela Lindner Goulburn Factory 1988

Lindner Logo on the Goulburn Factory. Wilfred and Gisela Lindner – late 1980s
1980s and 1990s Wrap Labels 1980s and 1990s Wrap Labels

Embracing some classic 80s Aussie lingo.
Wilfred Lindner at Trade Show 1989 Wilfred Lindner at Trade Show 1989

Drumming up business at a trade show in 1989.
Crookwell Factory Awning 2010 Crookwell Factory Awning 2010

Adapting the logo to fit on the Crookwell shop awning – approx. 2010
Sheep's Head Reworked -1997 above and 2010 below Sheep's Head Reworked -1997 above and 2010 below

Sheep’s head image used in 1980s and 1990s wrap labels, and re-worked for use in 2010 swing labels.
Various Old Labels Various Old Labels

Array of labels that have been used by Lindner Socks in Australia from 1987 to 2019
Wool Connect Local Merino Sock Labels Until Present Re-brand Wool Connect Local Merino Sock Labels Until Present Re-brand

Most recent wrap labels for our Local Merino range of socks
Lindner Logo until present re-brand Lindner Logo until present re-brand

Lindner Logo until present rebrand


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